Your Marketing Team And Our Media

Potential Marketing Responsibilities For Launch:

• Podcast url
• List of 10 Home-Run guests, incl name/email/phone- The first batch of guests will be handled with slightly different communications than subsequent guests.  (coordinate w/Tom)
• Social media: Connecting/following/friending and liking/commenting on industry content. (if not already)
• Lead magnet: Is there a whitepaper download/landing page url/etc – that should be part & parcel of the pages/posts boilerplate/sidebar content. (Something you already use with success)
• Host(s) Biographies/ Headshots/ Social urls
• Brand logo variations and any previous media that may pillaged for useful content, b-roll audio/video, etc.
• Launch Promotion: What are the facilities at your disposal for announcing the podcast to your database?
  -email mktg database
  -press release
  -industry association news/newsletters/blogs
  -linkedin groups
  -etc

High Level:
It's a fairly simple process to keep your marketing pros loaded with media for every site and social communication channel.

1. Invite the appropriate guest type
2. Collect their info, bio, and social urls
3. Record a podcast
4. Share a full complement of episode media with host and guest contacts

Fun and easy conversations lead to fun and easy content marketing, SEO, social, blog posts.... and a fantastic excuse to put out press releases.

In addition to the visibility generated by your marketing activities, we'll manage a podcast site, with a podcast domain name.

Sharing "XYZpodcast.com" is cleaner than telling people to go find your show on their favorite app. (We will have buttons on the site to allow app users (ie: Spotify) to subscribe to your podcast via popular players.)

Before you invite your first guest....

We'll launch your site with trailers/vids and the guest welcome & registration tools.

So, when the first guests are invited, it'll look like you've dumped a pile of money and effort into the production. That should give them a warm-fuzzy feeling.

(Particularly if they are a new acquaintance.)

The site also allows us to build a simple but valuable guest directory.

See: https://www.njcriminalpodcast.com/guests/ for an example guest directory.

Once you have a bunch of episodes/guests/categories...

Google is going to index the bejeezus out of it. Like this:

And Google will index your site sections, like this:

And even your podcast categories:

Success is when your podcast is so easy and fruitful that it's still going in the future.  That's it. 

Making changes should look something like this:
"Hey, Tom.  That music is kinda weird for a Funeral Home podcast... can you find something else?"

Or this:
"Yo, . Can we get a new intro animation on the episodes? That shit is tired af....."

Easy-peasy. 
That's the "stumbling forward" model. 
First-down after first down.
2.6 yards a carry. 
Chugga-chugga-chugga.... 

Plus, when you get enough carries, you are going to break a long one.

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