🎧 Episode Page: https://nichepodcastpodcast.com/strategy-ce 🎧 Okay. Well, let's try and do this off. Okay, I'm going to attempt this off the cuff as I've had a couple similar conversations in the last 48 hours and so, and there's a wrinkle to them.
So this conversation is a follow up on our conversation about the potential for you to podcast.
And the reason I'm sending this to a few of you, the same video, is because there's some overlap between a couple of your niches.
And I think it opens up the approach. to podcast strategy in some ways. So I'm gonna go ahead and produce this as a generic because that'll give a little extra info to subject party A and a little extra info to party B that might sort of feed your creative juices about how to approach this when you hear the larger concept.
And so again, we discussed how a podcast in your industry with some sort of interesting narrow approach usually is a great way to engage people that you would like to have in your Rolodex. People who you'd like to have in your circle of influence or you'd like to leverage their circle of influence for your message.
There is also of course private podcasting for almost like a client nurturing customer development communication channel. There's an example of that. Wissenco, the big... multinational accounting firm does a private podcast for their clients. Panasonic does a private podcast for their employees, so does Keurig. And those are thought leadership things and that's one way to look at it.
But in the most generic terms. The idea is, if you have marketing goals that this meets, for example, content. This can fill your social media channels. This can fill your YouTube.
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